Use cases
One tool, four jobs your team deals with every day
SmokeLadder scores a brand’s positioning, value points, and differentiation against the competition. Pick the job you’re doing today.
For strategy
Positioning that’s always monitored and reported on
Track the brand and its competitive set every week, with reports that land in your inbox and the scores behind them.
See the strategy workflow →For research
Competitor and message audits on one scoring model
Category benchmarks, message inventories and competitor audits that would take weeks of manual scraping.
See the research workflow →For sales
Tell prospects something they don’t know about their brand
Analyze any prospect before the call and lead with their score, their rank, and the gaps nobody has spotted.
See the pitch workflow →For content and messaging
Brand insights for content and copy that stands out
The space a brand can claim, what sets it apart, and how to shape those ideas into messaging.
See the content workflow →See where any brand stands.
Any brand, any competitor. Free, no credit card.