About SmokeLadder

SmokeLadder is a product developed by the #1 rated market research agency in the United States (via Clutch), Map & Fire. We’ve spent over a decade  working with hundreds of clients across dozens of verticals to refine our frameworks and point of view on positioning, messaging, and competitive research.

With SmokeLadder we’ve created the first AI and data-driven product to help strategists and marketers research, develop, and communicate clear, differentiated positioning for brands – and attract the right customers. 

If you need additional support with your brand positioning, messaging, or market & customer research come visit us at mapandfire.com.

Why the Starling Mascot?

Starling’s are extremely smart and incredible listeners. They absorb the full soundscape around them: everything from the birds in their territory to the noises of their environment. They use that understanding and awareness to build a song distinctly their own, layering and refining a repertoire over their entire life. The birds with the the most distinctive songs are the ones that thrive.

Starlings are also masters of navigating crowded spaces. They move in murmurations of thousands, where each bird tracks its nearest neighbors with precision, reading the flock and responding in real time. No collisions, no chaos. Just clear, intentional movement inside an impossibly dense environment.

Awareness of the field and a voice that’s distinctly yours. That’s what the starling and SmokeLadder have in common.

ps- if you’ve never heard the vocals a starling is capable of, you have to watch this.