Competitive intelligence and positioning strategy platform

Find out exactly where your B2B brand can win

SmokeLadder uses AI to provide instant insights for any B2B website so you can create positioning that customers remember and messaging that drives them to buy.

Give it a try right now for free👇

Enter the URL and category of the page you want to explore then head to the analysis section

Are you uniquely positioned to win in your market?

Do we highlight our unique strengths? 📈

Find the specific points of value where your messaging is strong and where it needs work.

How can we stand out from competitors? 🎯

See your points of differentiation compared to category averages and direct competitors.

What would decision makers think? 💬

Get generative feedback and analysis from the point of view of leadership positions.

The fastest path to get your positioning crystal clear

See any website’s strengths and weaknesses

  1. Get a high level view of any page’s value and differentiation with our Total Positioning Score
  2. Automatic scoring for a website’s messaging across 24 individual points of value
  3. Preview samples of the messaging that was pulled in and analyzed
Messaging scoring and analysis

Differentiate in the exact right places

  1. Find areas to improve or double down on by seeing where you stand out in relation to the competition
  2. Point by point comparisons with specific details on what works and what may be missing
  3. Compare and contrast your messaging value against category averages calculated across our entire database of websites
Differentiation features and comparisons

Get inside the head of your customers

  1. Generative buyer analysis from the perspective of key members of the C-Suite
  2. Evaluate the page’s value proposition and find opportunities to improve it
  3. SWOT Messaging concepts to spot gaps in your copy and spark new ideas
Generative insights

Access valuable data and inspiration

  1. Search for competitors by industry, name, or value points
  2. Explore each site’s analysis and see what makes their positioning and messaging tick
Explore all site analysis

SmokeLadder saves you time and money on internal reviews, research, and competitive analysis

Hear how SmokeLadder simplifies the path to messaging and positioning that connects with customers…


Dial in your messaging for your target customer segment


Fast access to data and analysis to elevate client work


Lock down your position and separate from competitors

“Cheat code for quickly analyzing your messaging and finding blind spots!”

Alex Boyd

Founder, RevenueZen, Aware

“My jaw dropped when I got a complete analysis of how to position ourselves in the market. Amazing.”
Hanna Szabo

COO, Copywriter, Digital Brand Kit

“SmokeLadder is a game changer! It analyzes your site showing what works and what doesn’t.”
Dimos Michailidis

Head of Marketing, LegiStorm

“Smokeladder will save you time when doing web copy and messaging audits.”

Ranudi Jayasinghe

Growth Associate, Velaris

“This is super useful during the discovery process when working with clients.”

Trevor Shorte

Director of Marketing, Sales Sherpa

“SmokeLadder gives marketing teams data-driven feedback on their positioning – game changer!”
Chad Fife

Founder, Marketer, Racers

Go analyze a website!
Your positioning will thank you.