Find the position only your brand can own, and keep it.
SmokeLadder maps your category, pinpoints the exact space you can own, and tracks competitors so they don’t erode your edge.
You can’t win the deal if you never make the shortlist.
Competitive intel tools assume you’re already in the mix. SmokeLadder works earlier. It gets your positioning and messaging sharp and keeps them that way, so more buyers notice you and know you’re the right choice.
Stand out in a category that gets more crowded every day.
New competitors pop up and existing ones rewrite their story. Your brand and its competitive set are re-scored as the market moves.
See the strategy workflow →When a competitor’s positioning moves or a new one surfaces, you know right away, not a quarter later.
"SmokeLadder gives marketing teams data-driven feedback on their positioning"
The map that shows where you stand today
Every brand plotted by how differentiated it is against how much value it communicates. Empty spaces are ready to be claimed.
Loom is differentiated but under-communicates value. Double down on strengths to occupy the open lane.
tldv.io owns save time and integrate outright. Everything left of expertise is where the category already clusters.
See exactly where a brand can separate
Every value point scored for every brand in the set. Read the gaps directly instead of arguing about them.
Know what moved and what to do about it, every week
A positioning report for every brand you track, with the scores behind it. Between reports, an alert the day a competitor moves or a new one surfaces.
Loom is the most differentiated brand in its set and communicates the least value for it. The open lane is "record once, decide faster" — nobody else in the category owns it.
Zoom moved into the async lane. Zoom Clips now leads on "save time" by two points, and its homepage names the same workflow.
Integrate. Loom's strongest value point, and the one the category leaves open.
"Can't I just ask an LLM?"
You can. It will sound confident and hand you nothing you can defend to your team or a client.
Want the long version? See the same question answered both ways, on real data →
"Feels like I have a whole team of researchers and microstrategists."
"It's uncovering ideas and insights I may not have otherwise had. When I onboard a client I feel like I'm reading their minds – they ask me how did I know that?"
The analysis doesn’t stop at positioning.
Every brand you analyze opens up further: grade a hero before it ships, see how each buyer in the room reads you, and find which features actually set you apart.
Grade a hero before it ships
Write a new headline, then score it on three pillars against your buyers and your category. Rewrite and watch it improve.
“OS is jargon here, and human-agent teams is not yet plain everyday language for a first-time visitor.”
See every seat in the room
The whole buying committee, scored on how ready each role is to say yes — and the objection each one is holding.
Finance is the hardest seat: “Show me payback, total cost to implement and maintain.”
Know which features carry you
Every feature on the page scored for how far it sets the brand apart, and what the page leaves unexplained.
“Viewer insights appear in the feature list, but the homepage offers almost no supporting explanation.”
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Buy credits as you need them. No recurring cost.
About 2 credits per site analyzed.
Always-on positioning for the brand you care most about.
Always-on positioning for every brand you run.
Your category is always moving. See where you stand today.
Paste a URL and see your positioning score in seconds.