Find and protect your brand’s ideal position.
SmokeLadder scores your positioning against the entire competitive set to show you where to differentiate. Then weekly always-on reports tell you what moved, so you can protect it.
Competitive data to set you apart and win deals
Make sure buyers always know why they should choose you.
Positioning that’s always being sharpened
Find the space the brand can own, then keep it. The brand and its whole competitive set are re-scored as the market moves, and every report says what changed and where to push next.
See the strategy workflow →When a competitor’s positioning moves or a new one surfaces, you know right away, not a quarter later.
"SmokeLadder gives marketing teams data-driven feedback on their positioning"
The map that shows where you stand today
Every brand plotted by how differentiated it is against how much value it communicates. Empty spaces are ready to be claimed.
Loom is differentiated but under-communicates value. Double down on strengths to occupy the open lane.
tldv.io owns save time and integrate outright. Everything left of expertise is where the category already clusters.
See exactly where a brand can separate
Every value point scored for every brand in the set. Read the gaps directly instead of arguing about them.
Know what moved and what to do about it, every week
A positioning report for every brand you track, with the scores behind it. Between reports, an alert the day a competitor moves or a new one surfaces.
Loom is the most differentiated brand in its set and communicates the least value for it. The open lane is "record once, decide faster" — nobody else in the category owns it.
Zoom moved into the async lane. Zoom Clips now leads on "save time" by two points, and its homepage names the same workflow.
Integrate. Loom's strongest value point, and the one the category leaves open.
"Can't I just ask an LLM?"
You can. It will sound confident and hand you nothing you can defend to your team or a client.
Want the long version? See the same question answered both ways, on real data →
"Feels like I have a whole team of researchers and microstrategists."
"It's uncovering ideas and insights I may not have otherwise had. When I onboard a client I feel like I'm reading their minds – they ask me how did I know that?"
Marketers can stop guessing at positioning and messaging gaps
Turn a vague "we feel different" into a scored position you can put in front of the team or a client within 10 minutes.
Benchmark any brand on day one, yours or a new client’s, and see where it ranks against the category on the same criteria.
Find the exact words confusing buyers, then rewrite the homepage that week instead of debating it for a month.
Start free. Upgrade when you want it always on.
Run your first analysis without a credit card.
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Buy credits as you need them. No recurring cost.
About 2 credits per site analyzed.
Always-on positioning for the brand you care most about.
Always-on positioning for every brand you run.
Find the space only your brand can own.
Paste a URL and see your positioning score in seconds.