Find the exact space your brand can own.
Positioning scores, category benchmarks, and proprietary AI insights to differentiate any brand from its competitors.
One tool, four jobs your team deals with every day
Positioning work usually means weeks of desk research. Pick the job you're doing today.
Walk into the kickoff already knowing the direction
Score the client and their whole competitive set before the first workshop.
What used to take a discovery sprint now takes one sitting.
"SmokeLadder gives marketing teams data-driven feedback on their positioning"
The map that shows where you stand today
Every brand plotted by how differentiated it is against how much value it communicates. Empty spaces are ready to be claimed.
Loom is differentiated but under-communicates value. Double down on strengths to occupy the open lane.
tldv.io owns save time and integrate outright. Everything left of expertise is where the category already clusters.
See exactly where a brand can separate
Every value point scored for every brand in the set. Read the gaps directly instead of arguing about them.
"Can't I just ask an LLM?"
You can. It will sound confident and hand you nothing you can defend in a client meeting.
Want the long version? See the same question answered both ways, on real data →
"Feels like I have a whole team of researchers and microstrategists."
"It's uncovering ideas and insights I may not have otherwise had. When I onboard a client I feel like I'm reading their minds – they ask me how did I know that?"
Marketers can stop guessing at positioning and messaging gaps
Turn a vague "we feel different" into a scored position you can put into a deck for the client within 10 minutes.
Benchmark every client the day you sign them, and see where they rank against the category on the same criteria.
Find the exact words confusing your buyers, then rewrite the homepage that week instead of debating it for a month.
Start free. Upgrade when you want to dive deeper.
Run your first analysis without a credit card.
Try the whole platform, no card required.
Buy credits as you need them. No recurring cost.
About 2 credits per site analyzed.
Unlimited analysis for teams running brands every week.
Find the space only your brand can own.
Paste a URL and see your positioning score in seconds.