Positioning Strategy Platform for B2B
Find out exactly where your B2B brand can win
SmokeLadder provides instant analysis for any B2B website’s positioning and messaging so you can clearly see how to stand out and connect with more of your target customers.
Give it a try right now for free👇
Enter the URL and category of the website you want to analyze:
3000+ Brands
Fully analyzed to help you differentiate
30-60 Seconds
To run analysis and get insights on any website
1 Million+ Words
Of B2B messaging reviewed to show what’s effective
If you’re not the market leader in your category, you need a unique position that allows you to win
What are our highlight strengths? 📈
Find the specific points of value where your positioning is strong and where it needs work.
How can we best differentiate? 🎯
See where you can stand out against market leaders and key competitors.
Why would decision makers pick us? 💬
Get generative feedback and analysis from the point of view of your ICP.
The insights and competitive intel you need to create a winning position
See any website’s strengths and weaknesses
- Get a clear view of any page’s value and differentiation with our Total Positioning Score
- Automatic scoring for a website’s messaging across 24 individual points of value
- Preview samples of the messaging that we pulled in and analyzed
Differentiate in the exact right places
- Find opportunities to double down by seeing where you stand out compared to the competition
- Point by point comparisons with specific details on what works and what may be missing
- Compare and contrast your messaging value against category averages calculated across our entire database of websites
Get inside the head of your customers
- Generative buyer analysis from the perspective of key members of the C-Suite
- Evaluate the page’s value proposition and find opportunities to improve it
- SWOT Messaging concepts to spot gaps in your copy and spark new ideas
Access valuable data across thousands of sites
- Search for competitors by industry, name, or value points
- Explore each site’s analysis and see what makes their positioning and messaging tick
SmokeLadder saves you time and money on internal reviews, research, and competitive analysis
Hear how marketers and founders use SmokeLadder to create strategic positioning that wins with their target customers…
Marketers
Dial in your messaging for your target customer segment
Agencies
Fast access to data and analysis to elevate client work
Founders
Lock down your position and separate from competitors
“Cheat code for quickly analyzing your messaging and finding blind spots!”
“Smokeladder will save you time when doing web copy and messaging audits.”
“This is super useful during the discovery process when working with clients.”
Why we built the first data-driven product to help brands win with positioning
The thinking behind SmokeLadder and how it provides fast, standardized, data-driven positioning insights to help brands stand out and win.
