Messaging and positioning analysis to set any brand apart
SmokeLadder is the first product to give marketers and agencies a clear breakdown of any brand’s strengths, weaknesses, and competitive differences to help cut through the noise and attract the right customers.
Brand
Audits
Message
Clarity
PositioningAnalysis
DifferenceGaps
CategoryInsights
CompetitorSearch
Brand
Audits
PositioningAnalysis
CategoryInsights
Message
Clarity
DifferenceGaps
CompetitorSearch
Analyze your brand (and your competitors) right now for free:
Access data on 5000+ brands
Tap into our ever-growing database of brand insights to find competitive gaps quickly
Analyze any brand in 30 seconds
Get data and qualitative feedback on any brand’s positioning and messaging
How marketers and agencies use SmokeLadder to separate from competitors
Support sales
Access data about clients and key competitors for calls
Onboard and test
Run discovery and find problem areas to test
Build a strategy
See where a brand can stand out and win in their market
“Cheat code for quickly analyzing your messaging and finding blind spots!”
“Smokeladder will save you time when doing web copy and messaging audits.”
“This is super useful during the discovery process when working with clients.”
Marketers
Uncover competitive gaps and dial in messaging for a specific target customer
Agencies
Audit and analyze brands to inform your strategy and find new areas to test
Try it out to see the insights you’ll get:
(Demo is for Desktop only)
The clarity and competitive intel to stand out against market leaders
Make sure the message isn’t getting lost
Run a Message Clarity test to get insights on areas like the most confusing part of your messaging and most differentiated features.
See if your message is cluttered with vague words or industry jargon.
Differentiate in the exact right places
SmokeLadder looks at any brand’s messaging and content and scores it across key value points (i.e. save time, organize, increase reach, etc.) to find its biggest strengths and weaknesses.
Compare and contrast against competitors to find gaps and opportunities to differentiate.
See what the competition focuses on
Explore thousands of competitor brands to learn what makes their positioning and messaging tick and how to differentiate from them.
Conduct searches for competitors by industry, name, or individual value points.
SmokeLadder saves you time and effort on manual research and provides new insights into the competition
Welcome to the Category Flood: Why Differentiation Has Never Been Harder
Category Flood is a condition in which a category is filled with so many brands competing around the same points of value that buyers can’t meaningfully distinguish one from another.
Differentiation has always been a core challenge in marketing. But the era we’re in now has hit a new level of crisis.
