Positioning Analysis & Insights for B2B
Data-driven differentiation to rise above the noise
SmokeLadder is the first B2B positioning product that allows you to instantly analyze competitor brands (and your own) to see what’s working, what’s not, and where you can win.
Analyze a brand right now for free.
Enter the URL and category of the website you want to analyze:
Data on more than 3000 brands
Access our ever-growing database of brand insights to find competitive gaps quickly
Analysis in under 30 seconds
Get data and qualitative feedback on your brand’s positioning and the competition
If you’re not a market leader you need clear, differentiated positioning
What are our highlight strengths?
Find the specific points of value where your positioning is strong and where it needs work.
How can we best differentiate?
See where you can stand out against market leaders and key competitors.
Why would decision makers pick us?
Get generative feedback and analysis from the point of view of your ICP.
Try our demo to see the insights you’ll get:
(Demo is for Desktop only)
The insights and competitive intel you need to create a winning position
See any brand’s strengths and weaknesses
- Get a clear view of any brand’s value and differentiation with our Total Positioning Score
- Automatic scoring for a brand across 24 individual points of value
- Qualitative insights on the reasoning for each value point’s score
Differentiate in the exact right places
- Find opportunities to double down by seeing where you stand out compared to the competition
- Point by point comparisons with specific details on what works and what may be missing
- Compare and contrast your positioning value against category averages calculated across our entire database of brands
Get inside the head of your customers
- Generative buyer analysis from the perspective of key members of the C-Suite
- Evaluate the brand’s value proposition and find opportunities to improve it
- SWOT Messaging concepts to spot gaps in your copy and spark new ideas
Access valuable data across thousands of sites
- Search for competitors by industry, name, or value points
- Explore each brand’s analysis and see what makes their positioning and messaging tick
SmokeLadder saves you time and effort on manual research and provides new insights into the competition
Hear how marketers and founders use SmokeLadder to create strategic positioning that wins…
Marketers
Dial in your messaging for your target customer segment
Agencies
Fast access to data and analysis to elevate client work
Founders
Lock down your position and separate from competitors
“Cheat code for quickly analyzing your messaging and finding blind spots!”
“Smokeladder will save you time when doing web copy and messaging audits.”
“This is super useful during the discovery process when working with clients.”
Why we built the first data-driven product to help brands win with positioning
The thinking behind SmokeLadder and how it provides fast, standardized, data-driven positioning insights to help brands stand out and win.
