Understand any brand’s strategy even better than they do

Sales teams get a huge amount of value from SmokeLadder. Having clear insights on a brand’s positioning. target customers, key competitors, and biggest points of value are all incredibly valuable when talking with new clients. It’s like getting access to their internal strategy before you’ve even spoken with them. 

Once you’ve created a brand brief (or accessed one for a brand we’ve already analyzed) you can share it via link or if you have a premium account you can download a PDF of the brief to share as well. 

We’re currently working on functionality to allow you to customize the branding on the PDF downloads as well. If you’re interested let us know!

Premium subscriptions are all month-to-month, so no long term commitment is required. Of course you can sign up for an annual subscription to save money. 

And you can test out all of the functionality for free (no CC required) to start. 

The primary focus is on the brand’s website because this is the purest, most up to date communication of their strategy, positioning, and messaging. 

That being said, our AI does reference other supporting brand elements to help inform parts of the analysis though it varies based on the individual brand.

Ultimately our goal is to deliver the most accurate analysis and insights about the brand. 

Yes, we don’t lead with a big “AI-Powered” headline because we’re more focused on the value we can deliver as opposed to the technology behind it. But yes, we use several AI APIs and we’re constantly testing sources to ensure we get the best, most accurate, most up-to-date results. 

In addition to any data we gather via AI, the platform performs internal analysis using our own proprietary systems and scoring to create things like our Total Positioning Score. 

These processes are based on 10+ years of strategy consulting work across hundreds of clients in a variety of industries. 

Yes, via API we’re able to look at the most up to date info and content for brands. Our only limitation is whatever is currently accessible via normal web search access – i.e. if search engines have discovered the changes for a brand so can SmokeLadder.

Note that we do update analysis on brands regularly to ensure they stay current.

There are some huge advantages to using SmokeLadder over a general AI chat product:

• You get the analysis in a visual layout with scores, charts, and graphs all designed to make the data more accessible and make it easier to find strategic opportunities
• That visual layer also gives you the means to share this info with clients in a friendly, elevated way that allows you to have strategic discussions with them
• We don’t just deliver you analysis about a brand in isolation – our scoring and analysis leverage hundreds of thousands of data points we’ve collected on brands to help grade each brand’s value, differentiation, and competitive advantages
• This database allows us to provide analytics on how brands compare and contrast with others across verticals
• You can instantly access our database to explore other brands to help find examples and inspiration on ways to improve
• Instead of using an ad hoc collection of prompts each time, you’re able to use a system that’s been fine-tuned (and continuously improving) specifically for brand strategy, positioning, and messaging analysis – aka. you’re getting instant access to years of work
• That refinement also means we’re able to extract insights that surface level prompts will totally miss (or fill in with hallucinations)
• And as noted we use a full set of proprietary analysis and scoring systems on the platform based on 10+ years of strategy consulting work to inform our outputs