Get clear on your client’s strategy even when they aren’t
Agencies can’t do great work unless they’re crystal clear on the client’s strategy. With SmokeLadder you (almost) instantly know what your clients do well and how to make them even better.
Analyze any brand in 30 seconds
Access data on 5000+ brands
Analyze any brand’s strategy right now for free:
Walk into every client meeting with a clear point of view
On your own:
Scrape together info from their site and random AI prompts
Come in cold to sales pitches
Meander in discovery meetings
Stall out on the project brief
Try to interpret the client’s pov
Search around for competitors
With SmokeLadder
Get fast, consistent, structured info and scores
Come in with strategic insights
Have a clear view of where to start
Give clients a pre-filled brief to review
Uncover hidden key strengths
Get competitive intel in minutes
Helps all agencies from web to content to CRO
“Cheat code for quickly analyzing your messaging and finding blind spots!”
“Smokeladder will save you time when doing web copy and messaging audits.”
“This is super useful during the discovery process when working with clients.”
Like your favorite SEO tool, but for strategy and competitor intel
Strategic Briefs
Build a brief with key client details
Get an overview with the client’s target persona, SWOT analysis, and initial action items.
Messaging
See where their message gets lost
Get a message clarity score to find the most confusing part of their messaging, differentiated features, and industry jargon.
Positioning
Differentiate in the exact right places
Find the brand’s biggest strengths and weaknesses along with gaps and opportunities to differentiate in the market.
Research
Find what their competitors focus on
Explore thousands of competitors across categories to learn what makes their brand strategy effective.
Save time and effort on manual research and get new insights into the competition
Report: Positioning’s New 95-5 Rule – Why You Need A Stronger Brand POV
What happens when only 5% of buyers are in-market and only 5% of brands have strong positioning? It creates The 5-5 Squeeze.
The Top 6 Places Where B2B Brand Messaging Falls Apart
Original data and analysis on the top 10 criteria for effective B2B brand messaging and where most brand fall apart.
