For brands that sound just like the competition, differentiate
SmokeLadder is the first product for B2B marketers and agencies who want to help brands connect with more customers via clear, differentiated positioning and messaging.
Brand
Audits
Message
Clarity
PositioningAnalysis
DifferenceGaps
CategoryInsights
CompetitorSearch
Brand
Audits
PositioningAnalysis
CategoryInsights
Message
Clarity
DifferenceGaps
CompetitorSearch
Analyze your brand (and your competitors) right now for free:
Positioning data on 3500+ brands
Access our ever-growing database of brand insights to find competitive gaps quickly
Analyze any brand in 30 seconds
Get data and qualitative feedback on any brand’s positioning and messaging
How marketers and agencies use SmokeLadder to separate from competitors
Marketers
Uncover competitive gaps and dial in messaging for a specific target customer
Agencies
Audit and analyze brands to inform your strategy and find new areas to test
“Cheat code for quickly analyzing your messaging and finding blind spots!”
“Smokeladder will save you time when doing web copy and messaging audits.”
Try it out to see the insights you’ll get:
(Demo is for Desktop only)
The clarity and competitive intel you need to stand out against market leaders
Make sure the message isn’t getting lost
Run a Message Clarity test to get insights on areas like the most confusing part of your messaging and most differentiated features.
See if your message is cluttered with vague words or industry jargon.
Differentiate in the exact right places
SmokeLadder looks at any brand’s messaging and content and scores it across key value points (i.e. save time, organize, increase reach, etc.) to find its biggest strengths and weaknesses.
Compare and contrast against competitors to find gaps and opportunities to differentiate.
See what the competition focuses on
Explore thousands of competitor brands to learn what makes their positioning and messaging tick and how to differentiate from them.
Conduct searches for competitors by industry, name, or individual value points.
SmokeLadder saves you time and effort on manual research and provides new insights into the competition
“This is super useful during the discovery process when working with clients.”
Why we built the first data-driven product to help brands win with positioning
The thinking behind SmokeLadder and how it provides fast, standardized, data-driven positioning insights to help brands stand out and win.
