Brand Research & Strategy For Agencies
Understand your client’s strategy even when they don’t
Agencies can’t execute new work (or win it) unless they’re crystal clear on the client’s strategy. SmokeLadder helps you understand (and elevate) your client’s unique value in minutes.
Analyze any brand’s strategy right now for free:
Access data on 5000+ brands
Tap into our ever-growing database of brand insights to find competitive gaps quickly
Analyze any brand in 60 seconds
Get data structured insights and scores on any brand’s strategy, messaging, and positioning
Walk into every client pitch, discovery session, and kickoff with a clear point of view
On your own:
Scrolling their site, and random AI prompts
❌ Come in cold to sales pitches
❌ Meander in discovery meetings
❌ Stall out waiting for key info
❌ Piece together the client’s pov
❌ Search manually for competitors
With SmokeLadder
Fast, consistent, structured info and scores
💡Come in with strategic insights
💡Have a clear view of where to start
💡Fill in the gaps without waiting
💡Access their key strengths
💡Get competitive intel in minutes
Client data to guide every kind of agency:
Content, Brand, Web, Ads, CRO, & Social
“Cheat code for quickly analyzing your messaging and finding blind spots!”
“Smokeladder will save you time when doing web copy and messaging audits.”
“This is super useful during the discovery process when working with clients.”
It’s like your favorite SEO tool, but for strategy research and competitor intel
Create a brief with key client details
Get an overview of the client’s target persona along with a SWOT analysis.
Find initial areas to improve their messaging, content, and website.
See where their message is getting lost
Run a Message Clarity test to get insights on areas like the most confusing part of their messaging and most differentiated features.
See if their message is cluttered with vague words or industry jargon.
Differentiate in the exact right places
SmokeLadder looks at any brand’s messaging and content and scores it across key value points (i.e. save time, organize, increase reach, etc.) to find its biggest strengths and weaknesses.
Compare and contrast against competitors to find gaps and opportunities to differentiate.
See what their competitors focus on
Explore thousands of competitor brands to learn what makes their positioning and messaging tick and how to differentiate from them.
Conduct searches for competitors by industry, name, or individual value points.
SmokeLadder saves you time and effort on manual research and provides new insights into the competition
Report: Positioning’s New 95-5 Rule – Why You Need A Stronger Brand POV
What happens when only 5% of buyers are in-market and only 5% of brands have strong positioning? It creates The 5-5 Squeeze.
