Content to help you craft strong positioning for your brand
Why we built the first data-driven product to help brands win with positioning
The thinking behind SmokeLadder and how it provides fast, standardized, data-driven positioning insights to help brands stand out and win.
Jasper.AI vs Scalenut – AI Copilot positioning strategy | From 10 to Win
Jasper.AI vs Scalenut – Exploring AI Copilot platform positioning and the role of risk reduction.
Podium vs Intercom – Customer support platform positioning strategy | From 10 to Win
Podium vs Intercom – a deep dive into customer support platforms to see where Podium can set itself apart.
Survey platform positioning strategy – Alchemer vs SurveyMonkey | From 10 to Win
Alchemer vs SurveyMonkey – how do these Enterprise Survey Platforms compare and where does Alchemer have opportunities to win?
SEO platform positioning strategy – Conductor vs Semrush | From 10 to Win
Teasing apart the positioning of SEO platforms with Conductor taking on market leader, Semrush.
B2B Ecommerce positioning strategy – Miva vs Shopify | From 10 to Win
Exploring the positioning around B2B Ecommerce platforms with Miva taking on market leader, Shopify.
Email marketing positioning strategy – Campaign Monitor vs Mailchimp | From 10 to Win
A deep dive into the positioning of email marketing platforms with Campaign Monitor taking on market leader, Mailchimp.