Tell prospects something they don’t know about their brand
Before the call, SmokeLadder hands you the prospect’s positioning score, their category rank, and the gaps they (or their current agency) haven’t spotted yet.
Three moves that turn a URL into an opener
Run the prospect’s brand, find the gaps, walk in with a key finding.
Lead the first call with a finding, not a credentials deck
Five minutes with their URL and you open on their score, their rank, and where they sit against the category — enough to know more about their positioning than they do.
Show the prospect what they’re leaving on the table
The differentiation gaps and clarity misses are the opportunity their current agency has not brought them. That is the pitch, and it arrives with the data attached.
Follow up with a gap their competitors left open
The differentiation report shows where the prospect’s rivals are weakest. Offering one of those openings proves the thinking is already done, without handing over the engagement to win it.
Understand their buyers better than they do
Analyze a prospect and SmokeLadder maps the buying committee for their brand — every role their sales team meets, the hardest objection first, and whether their site holds the evidence to answer it. Real output, generated in minutes.
95th percentile of 1,120 scored
6 criteria need work
Every seat their sales team has to win
And still holding one objection back
Show me role-specific customer proof from SMB sales teams that switched quickly, adopted it broadly, connected their existing tools, and improved pipeline visibility and reporting in a measurable way. I want a clear implementation path, examples of custom pipelines and automations, and before-and-after results on rep admin time and deal movement.
Partial evidence exists: organize 10, simplify 9, integrate 9, configurable 8, save time 8, inform 7. What is missing is clear target-customer proof, a concise core promise, and concrete outcome claims tied to rollout and reporting.
I need a simple ROI case with real numbers: implementation cost, admin effort, training time, expected lift in conversion or deal velocity, and the period to payback. Customer examples with quantified revenue impact and time savings would answer this.
Some supporting signals exist in generate revenue 8 and save time 8. The case is weak on lower cost 5 and reduce risk 5, and the brand lacks concrete quantified claims in the messaging.
You arrive knowing their champion’s doubt
The Sales Operations Lead is the buyer who brings this brand in — 8.5, the easiest seat in their room. Even that buyer holds one objection, in their own words, with exactly what would answer it beside it. Naming a prospect’s own champion back to them is a different call from naming your services.
And where their site goes quiet
Finance is the hardest seat their sales team faces at 6.5, asking for payback and total cost. Their site answers with generate revenue 8 and save time 8, and nothing quantified. A specific, fixable hole in how a 95th-percentile brand talks to its own buyers is a better opener than anything about you.
Two of their six seats shown. Scores are a snapshot and move as brands change their sites. Open the full analysis for pipedrive.com (free account) →
“This is super useful during the discovery process when working with clients.”
In a form you can put straight in the follow-up
Nothing here needs rebuilding before a prospect sees it. The analysis is the deliverable, not the raw material for one.
Premium adds an MCP server for Claude, ChatGPT and anything else that speaks it — the same scores, with no export step at all.
You can’t win the deal if you never make the shortlist.
Stand out in a category that gets more crowded every day.
Track the brand and its competitive set every week, with reports that land in your inbox and the scores behind them.
See the strategy workflow →Competitor analysis for every brand in your space
Category benchmarks, message inventories and competitor audits on the same scoring model every time.
See the research workflow →Brand insights for content and copy that stands out
The space a brand can claim, what sets it apart, and how to shape those ideas into messaging.
See the content workflow →Know the prospect before the call.
Any brand, any competitor. Free, no credit card.