Competitor analysis for every brand in your space
For new competitors and market leaders, SmokeLadder helps you analyze the whole set with consistent scoring in one session.
Three moves that replace the manual audit
Fast, detailed competitive analysis that provides top-line takeaways with the data to back it up.
Benchmark the set with apples-to-apples criteria
Hand-built audits can easily drift at volume. Grade every brand with consistent value points and category averages, so comparisons actually hold.
Get the category, not just the brands in it
Category Insights return who leads, who is challenging, what target customers care about, and where the category consistently misses — a 360° view of the space, not just a scoreboard.
Tracked automatically, so shifts show up on their own
Tracked brands and their competitors are re-scored on a schedule, on one consistent method. What changed between two reads is the finding — and it arrives as a report, not a re-run.
Every brand in the set, scored the same way
Point it at a brand and it surfaces the competitive set, scores every one of them on the same value points, and ranks them. Minutes, not weeks of tabs and screenshots.
Surfaced from the category, not typed in by hand
The same criteria for every brand
Brands carrying a score in this one
Points between the top and bottom of the set
The category’s own ranking does not survive scoring
Category Insights names five of these the market leaders and calls Kapwing a challenger. Kapwing outscores every leader the analysis has a score for, and two more challengers place above a named leader. That is the finding a hand-built audit is meant to produce and usually cannot.
It says what it has not scored
The last row carries a dash instead of a number, because that brand has not been analysed yet. An audit that quietly fills a gap with a guess is worse than one that shows you the gap — and the gap is one click from being closed.
Scores are a snapshot and move as brands change their sites. Open the full analysis for this set (free account) →
“Smokeladder will save you time when doing web copy and messaging audits.”
In a form you can put straight in the deck
Nothing here needs rebuilding before it goes in front of a client or an exec. The analysis is the deliverable, not the raw material for one.
Premium adds an MCP server for Claude, ChatGPT and anything else that speaks it — the same scores, with no export step at all.
Competitive data to set you apart and win deals
Positioning that’s always being sharpened
Track the brand and its competitive set every week, with reports that land in your inbox and the scores behind them.
See the strategy workflow →Tell prospects something they don’t know about their brand
Analyze any prospect before the call and lead with their score, their rank, and the gaps nobody has spotted.
See the pitch workflow →Brand insights for content and copy that stands out
The space a brand can claim, what sets it apart, and how to shape those ideas into messaging.
See the content workflow →Audit the category in one sitting.
Any brand, any competitor. Free, no credit card.