SmokeLadder Arcade
Higher Ground
The category flood is rising. Stack falling blocks so that Starling can climb up, rise above, and achieve differentiation.
Higher Ground, a Starling adventure
About the Game
Every category is flooded with brands saying the same thing. Help Starling climb out and achieve differentiation.
The cast
Starling Sharp, data-driven, and allergic to sounding like everyone else. The more you build, the more he stands out.
Hunch Means well but runs on feelings and is happy to float along the flood line. He "helps" by tossing in extra table stakes and turning your gold blocks gray.
The competitors They'd rather drag you down than build their own thing. They swoop in and knock out your foundation.
The blocks
- Gold: a distinct strength Something only you can claim. Solid footing that stays put, and worth more points to climb.
- Gray: a table stake "AI-powered." "Seamless." "Easy to use." Everyone has them, so they hold for a few seconds, then wash away.
- A full row: separation Fill one edge to edge and it turns to solid ground that pushes the flood back.
Final score
0
Only 5% of brands we've analyzed have the positioning to stay above it.
← → move Space rotate
Hold ↓ to drop faster M mutes music
Phone: swipe to move, tap to rotate, drag down to drop.