SmokeLadder Original Research

Shifting LandscapesThe Positioning and Messaging Volatility Study

We read and analyzed the homepages of 300 software brands every night for 30 nights. Nearly two-thirds made a lasting change to their messaging. Every week about a quarter made a homepage change. And 19 brands repositioned.

Download the full report (PDF) See the findings

Published · 300 brands · 30 nightly captures · 6 software categories · Free to cite

The findings, in six numbers
Changed their message
64%

191 of 300 brands made a lasting change to their homepage messaging in 30 nights, after setting aside tests, rotating feeds, cosmetic edits and reverts.

Rewrote the headline
1 in 6

52 brands rewrote the headline or hero section, the most valuable words they own.

Repositioned
19

19 brands changed how they position themselves: a new headline and hero section, plus a rewritten page title, description or section headings. 5 are well-known name brands.

Every week
1 in 4

An average of 73 brands a week made a lasting messaging change, and about 13 a week rewrote the headline.

Changing daily
12 per day

354 lasting messaging changes across the panel in 30 days. Not one day passed without seeing changes in the study.

Leaders move too
66%

95 of 145 well-known name brands made a lasting messaging change, more than the 62% of challengers. Market leaders are not the stable ones.

Why it matters to every brand

When competitors change, your position can erode

Buyers don't read your homepage in a vacuum. When the brands around you move, the space between you and them moves too.

01

Your position moves when theirs does

Positioning is relative. A buyer reads your homepage against the three or four others they have open. When a competitor rewrites their headline, the space you occupy changes, whether or not you touched a word.

02

The angle you own can be claimed overnight

52 brands rewrote their headline or hero section in a single month. Any one of them could have moved onto ground you thought was yours. You may not even know it happened until the deal is lost.

03

Your playbook goes stale between reviews

Battlecards, ad copy and sales talk tracks are written against a competitor's message. With a median of 7 days between changes, the message they are written against may already be gone.

04

Leaders move as much as challengers

Well-known brands were not the stable ones. 66% of name brands changed their messaging, against 62% of challengers, and 26% of name brands were running live homepage tests.

Speed of positioning and messaging changes

The market never sits still

After one week, 23% of brands had made a lasting messaging change. By the last night it was 64%. Not one of the 30 nights passed without a lasting change somewhere in the panel.

Share of brands that had changed, night by night

Lasting messaging changeHeadline or hero section rewritten
0%25%50%75%100%OCT 6OCT 13OCT 20OCT 27NOV 3Night 1: 1% of brands had made a lasting messaging change; 0% had rewritten their headline or hero sectionNight 2: 6% of brands had made a lasting messaging change; 0% had rewritten their headline or hero sectionNight 3: 11% of brands had made a lasting messaging change; 2% had rewritten their headline or hero sectionNight 4: 15% of brands had made a lasting messaging change; 2% had rewritten their headline or hero sectionNight 5: 20% of brands had made a lasting messaging change; 2% had rewritten their headline or hero sectionNight 6: 22% of brands had made a lasting messaging change; 3% had rewritten their headline or hero sectionNight 7: 23% of brands had made a lasting messaging change; 3% had rewritten their headline or hero sectionNight 8: 25% of brands had made a lasting messaging change; 4% had rewritten their headline or hero sectionNight 9: 26% of brands had made a lasting messaging change; 4% had rewritten their headline or hero sectionNight 10: 31% of brands had made a lasting messaging change; 5% had rewritten their headline or hero sectionNight 11: 33% of brands had made a lasting messaging change; 5% had rewritten their headline or hero sectionNight 12: 37% of brands had made a lasting messaging change; 6% had rewritten their headline or hero sectionNight 13: 40% of brands had made a lasting messaging change; 7% had rewritten their headline or hero sectionNight 14: 41% of brands had made a lasting messaging change; 7% had rewritten their headline or hero sectionNight 15: 41% of brands had made a lasting messaging change; 7% had rewritten their headline or hero sectionNight 16: 42% of brands had made a lasting messaging change; 8% had rewritten their headline or hero sectionNight 17: 43% of brands had made a lasting messaging change; 8% had rewritten their headline or hero sectionNight 18: 46% of brands had made a lasting messaging change; 10% had rewritten their headline or hero sectionNight 19: 48% of brands had made a lasting messaging change; 11% had rewritten their headline or hero sectionNight 20: 50% of brands had made a lasting messaging change; 12% had rewritten their headline or hero sectionNight 21: 50% of brands had made a lasting messaging change; 12% had rewritten their headline or hero sectionNight 22: 50% of brands had made a lasting messaging change; 12% had rewritten their headline or hero sectionNight 23: 56% of brands had made a lasting messaging change; 13% had rewritten their headline or hero sectionNight 24: 58% of brands had made a lasting messaging change; 15% had rewritten their headline or hero sectionNight 25: 60% of brands had made a lasting messaging change; 16% had rewritten their headline or hero sectionNight 26: 61% of brands had made a lasting messaging change; 17% had rewritten their headline or hero sectionNight 27: 61% of brands had made a lasting messaging change; 17% had rewritten their headline or hero sectionNight 28: 61% of brands had made a lasting messaging change; 17% had rewritten their headline or hero sectionNight 29: 62% of brands had made a lasting messaging change; 17% had rewritten their headline or hero sectionNight 30: 64% of brands had made a lasting messaging change; 17% had rewritten their headline or hero section64%made a lastingmessaging change17%rewrote their headlineor hero section
0%25%50%75%100%OCT 6OCT 20NOV 3Night 1: 1% of brands had made a lasting messaging change; 0% had rewritten their headline or hero sectionNight 2: 6% of brands had made a lasting messaging change; 0% had rewritten their headline or hero sectionNight 3: 11% of brands had made a lasting messaging change; 2% had rewritten their headline or hero sectionNight 4: 15% of brands had made a lasting messaging change; 2% had rewritten their headline or hero sectionNight 5: 20% of brands had made a lasting messaging change; 2% had rewritten their headline or hero sectionNight 6: 22% of brands had made a lasting messaging change; 3% had rewritten their headline or hero sectionNight 7: 23% of brands had made a lasting messaging change; 3% had rewritten their headline or hero sectionNight 8: 25% of brands had made a lasting messaging change; 4% had rewritten their headline or hero sectionNight 9: 26% of brands had made a lasting messaging change; 4% had rewritten their headline or hero sectionNight 10: 31% of brands had made a lasting messaging change; 5% had rewritten their headline or hero sectionNight 11: 33% of brands had made a lasting messaging change; 5% had rewritten their headline or hero sectionNight 12: 37% of brands had made a lasting messaging change; 6% had rewritten their headline or hero sectionNight 13: 40% of brands had made a lasting messaging change; 7% had rewritten their headline or hero sectionNight 14: 41% of brands had made a lasting messaging change; 7% had rewritten their headline or hero sectionNight 15: 41% of brands had made a lasting messaging change; 7% had rewritten their headline or hero sectionNight 16: 42% of brands had made a lasting messaging change; 8% had rewritten their headline or hero sectionNight 17: 43% of brands had made a lasting messaging change; 8% had rewritten their headline or hero sectionNight 18: 46% of brands had made a lasting messaging change; 10% had rewritten their headline or hero sectionNight 19: 48% of brands had made a lasting messaging change; 11% had rewritten their headline or hero sectionNight 20: 50% of brands had made a lasting messaging change; 12% had rewritten their headline or hero sectionNight 21: 50% of brands had made a lasting messaging change; 12% had rewritten their headline or hero sectionNight 22: 50% of brands had made a lasting messaging change; 12% had rewritten their headline or hero sectionNight 23: 56% of brands had made a lasting messaging change; 13% had rewritten their headline or hero sectionNight 24: 58% of brands had made a lasting messaging change; 15% had rewritten their headline or hero sectionNight 25: 60% of brands had made a lasting messaging change; 16% had rewritten their headline or hero sectionNight 26: 61% of brands had made a lasting messaging change; 17% had rewritten their headline or hero sectionNight 27: 61% of brands had made a lasting messaging change; 17% had rewritten their headline or hero sectionNight 28: 61% of brands had made a lasting messaging change; 17% had rewritten their headline or hero sectionNight 29: 62% of brands had made a lasting messaging change; 17% had rewritten their headline or hero sectionNight 30: 64% of brands had made a lasting messaging change; 17% had rewritten their headline or hero section
The curve never flattens: new brands were still changing their message in the study's last week.

Brands changing each week

Any lasting messaging changeHeadline or hero section rewritten
0255075100Week of Oct 6: 69 brands (23%) made a lasting messaging changeWeek of Oct 6: 10 brands rewrote their headline or hero section6910WEEK 1Oct 6Week of Oct 13: 71 brands (24%) made a lasting messaging changeWeek of Oct 13: 11 brands rewrote their headline or hero section7111WEEK 2Oct 13Week of Oct 20: 70 brands (23%) made a lasting messaging changeWeek of Oct 20: 14 brands rewrote their headline or hero section7014WEEK 3Oct 20Week of Oct 27: 80 brands (27%) made a lasting messaging changeWeek of Oct 27: 16 brands rewrote their headline or hero section8016WEEK 4Oct 27
0255075100Week of Oct 6: 69 brands (23%) made a lasting messaging changeWeek of Oct 6: 10 brands rewrote their headline or hero section6910WK 1Oct 6Week of Oct 13: 71 brands (24%) made a lasting messaging changeWeek of Oct 13: 11 brands rewrote their headline or hero section7111WK 2Oct 13Week of Oct 20: 70 brands (23%) made a lasting messaging changeWeek of Oct 20: 14 brands rewrote their headline or hero section7014WK 3Oct 20Week of Oct 27: 80 brands (27%) made a lasting messaging changeWeek of Oct 27: 16 brands rewrote their headline or hero section8016WK 4Oct 27
Between 69 and 80 brands changed every full week, and about 13 a week rewrote the headline. On average 73 brands a week made a lasting messaging change: about one in four.
Show the data
Week ofBrands with a lasting changeHeadline rewritten
Oct 66910
Oct 137111
Oct 207014
Oct 278016
Depth of positioning and messaging changes

This is a study of real change, not noise

We set aside things like cosmetic edits, A/B tests, and rotating banners or blog posts. Our focus was on shifts of the ideas and strategy that sell.

What kind of change

Hero shifts: 52 brands substantially rewrote the headline or hero section, including those that repositioned52Hero shiftsRepositionings: 19 brands also rewrote the page title, description or section headings19Repositioningsof the 52
Hero shifts: 52 brands substantially rewrote the headline or hero section, including those that repositioned52Hero shiftsRepositionings: 19 brands also rewrote the page title, description or section headings19Repositioningsof the 52
52 brands rewrote the headline or hero section. 19 of them went further and repositioned, rewriting the page title, description or section headings as well.

Where changes happened

Body copyBody copy: 141 brands made a lasting change here141ButtonsButtons: 102 brands made a lasting change here102Section headingsSection headings: 84 brands made a lasting change here84Subheads (h3)Subheads (h3): 80 brands made a lasting change here80NavigationNavigation: 77 brands made a lasting change here77Headline or heroHeadline or hero section: 52 brands rewrote it52Page titlePage title: 37 brands made a lasting change here37Meta descriptionMeta description: 37 brands made a lasting change here37
Body copyBody copy: 141 brands made a lasting change here141ButtonsButtons: 102 brands made a lasting change here102Section headingsSection headings: 84 brands made a lasting change here84Subheads (h3)Subheads (h3): 80 brands made a lasting change here80NavigationNavigation: 77 brands made a lasting change here77Headline or heroHeadline or hero section: 52 brands rewrote it52Page titlePage title: 37 brands made a lasting change here37Meta descriptionMeta description: 37 brands made a lasting change here37
Brands with a lasting change in each part of the homepage; most changed more than one. The red bar is the 52 brands that rewrote the headline or hero section. Smaller wording edits there, like adding a word to a headline, count toward the 64% but not toward this bar.

How many times each brand changed

No lasting change: 109 brands (36%)109No lasting changeOne change: 96 brands (32%)96One changeTwo changes: 55 brands (18%)55Two changesThree or more: 40 brands (13%)40Three or more
No lasting change: 109 brands (36%)109No lasting changeOne change: 96 brands (32%)96One changeTwo changes: 55 brands (18%)55Two changesThree or more: 40 brands (13%)40Three or more
191 of 300 brands made at least one lasting change, counting every confirmed change. 40 made three or more in 30 nights.
The competitive landscape

How much did each category move?

80% of security brands made a lasting messaging change in 30 nights, the most of any category. Even the calmest category, Communication, saw 52% of its brands change.

Change by software category

Lasting messaging change, 30 nightsHeadline or hero section rewritten, 30 nights
0%25%50%75%100%SecuritySecurity: Lasting messaging change, 30 nights, 80%80%Security: Headline or hero section rewritten, 30 nights, 14%14%ContentContent: Lasting messaging change, 30 nights, 68%68%Content: Headline or hero section rewritten, 30 nights, 22%22%Project ManagementProject Management: Lasting messaging change, 30 nights, 62%62%Project Management: Headline or hero section rewritten, 30 nights, 16%16%MarketingMarketing: Lasting messaging change, 30 nights, 60%60%Marketing: Headline or hero section rewritten, 30 nights, 14%14%SalesSales: Lasting messaging change, 30 nights, 60%60%Sales: Headline or hero section rewritten, 30 nights, 22%22%CommunicationCommunication: Lasting messaging change, 30 nights, 52%52%Communication: Headline or hero section rewritten, 30 nights, 16%16%
0%25%50%75%100%SecuritySecurity: Lasting messaging change, 30 nights, 80%80%Security: Headline or hero section rewritten, 30 nights, 14%14%ContentContent: Lasting messaging change, 30 nights, 68%68%Content: Headline or hero section rewritten, 30 nights, 22%22%Project ManagementProject Management: Lasting messaging change, 30 nights, 62%62%Project Management: Headline or hero section rewritten, 30 nights, 16%16%MarketingMarketing: Lasting messaging change, 30 nights, 60%60%Marketing: Headline or hero section rewritten, 30 nights, 14%14%SalesSales: Lasting messaging change, 30 nights, 60%60%Sales: Headline or hero section rewritten, 30 nights, 22%22%CommunicationCommunication: Lasting messaging change, 30 nights, 52%52%Communication: Headline or hero section rewritten, 30 nights, 16%16%
Each category is 50 brands, read every night for 30 nights.
CategoryLasting changeHeadline rewrittenLasting changesRunning A/B tests
Security80%14%8211
Content68%22%647
Project Management62%16%465
Marketing60%14%7111
Sales60%22%5111
Communication52%16%4012
The past 12 months

Not a busy season. A pattern.

To check that the study did not just catch an unusual autumn, we read one archived homepage per brand per month for the year before it began.

Changed title, description or headline
83%

228 of 275 brands with a year of archived homepages.

Changed their headline
67%

183 of 275 brands changed the headline and kept the new one the following month.

Security brands
91%

made a lasting headline change in the past year, the most of any category.

A year of Fortinet headlines

  1. Sep 2025A Leader in Hybrid Mesh Firewall
  2. Oct 2025Born Integrated. Built Intelligent. Only FortiAI.
  3. Jan 2026Close Security Gaps and Increase Network Performance
  4. Apr 2026Born Integrated. Built Intelligent. Only FortiAI.
  5. May 2026Speed Is the New Cyber Battleground
  6. Jul 2026Unified, Automated, and Powered by Agentic AI: The SOC Reimagined
  7. Aug 2026The Unified Endpoint for the AI Era

A year of monday.com headlines

  1. Sep 2025One AI work platform for any kind of work
  2. Nov 2025From managing work, to doing work for you
  3. Dec 2025From managing work, to doing the work for you
  4. Feb 2026Outpace everyone with the best AI work platform
  5. May 2026You lead. Agents act.
  6. Sep 2026People and agents driving work forward
  7. Oct 12People and agents work best in one AI workspace
  8. Oct 30The AI workspace for people and agents
Case studies

What changed, in their own words

Three name brands that changed their positioning in the month and kept it, each a different kind of move. Every headline was read from the brand's live homepage on the night shown.

Communication
Front
01 · Scope: specialist to platform

From the hard tickets to the whole customer team

Front used to sell against the rest of the market: AI for simple support was everywhere, and Front was for the complex work. On October 8 it rewrote every part of the homepage, from the page title and description to the navigation and buttons. The new page is for every customer-facing team, support, sales and operations, and for their AI agents. The old contrast survives only as a section heading further down.

Widening the audience redraws the competitive set. Front now speaks to the buyers of sales and operations tools, not only to support leaders, and every brand on either side of that line has a new neighbor.

Before“AI for simple support is everywhere. Complex customer operations demand Front.”The modern CX platform combining client communication, automation, and analytics for customer-first teams.
After · Oct 8“All your teams. All your AI agents. One place to run customer work, together.”Bring support, sales, operations, and AI agents together to resolve every request and build stronger customer relationships, from first hello to renewal.

First seen October 7 and still the headline on November 5, the study's last night: 29 nights in all.

Content
Writer
02 · Promise: product to outcome

Leaning into a much wider vision

Until October 25, Writer's headline said what it sold and who it was for: AI agents, for marketing and revenue teams, from first touch to close. The new page leads with the result instead. The headline, page title and description changed together, “agentic work” left the page title, and the section headings now speak to “enterprise growth leaders” and control.

Moving from product to outcome changes what a buyer compares. Writer stopped competing on what its agents do and started competing on the growth it promises, ground that every revenue platform wants.

Before“From first touch to close. AI agents for marketing and revenue teams.”Page title: The enterprise AI platform for agentic work
After · Oct 25“Reach the frontier of enterprise growth”The AI platform that turns market signals and enterprise intelligence into new ways to grow revenue.

Confirmed October 25, the newest of the three. Still the headline on November 5.

Project Management
ClickUp and monday.com
03 · Convergence, then a new test cycle

Two rivals circling each other

ClickUp's headline was one of the most distinctive in its category: “Software to replace all software.” On October 7 it became “One Workspace built to think and work.” Five days later monday.com, whose page title already read “The AI Workspace for People & Agents,” moved the same words into its headline, first as “People and agents work best in one AI workspace” and then, on October 30, as “The AI workspace for people and agents.” By the end of the study the two best-known brands in project management led with the same message. Then ClickUp went back to testing. Since the study closed, its homepage has rotated through several new headlines, some built on its AI “Brain” (“All apps, in one superapp. Every AI, in one Brain”), another reading “Work like there are 100 of you.” None has won yet, but ClickUp is plainly looking for a way to stand apart again.

Two rivals landed on the same message within weeks, and the one that got there first is already testing its way back out. In a crowded category, every move by one brand changes the ground under the other, and the cycle does not stop at the end of a study.

ClickUp, before“Software to replace all software”
ClickUp · Oct 7“One Workspace built to think and work”ClickUp connects your work, knowledge, and conversations to AI that can find answers, take action, and build alongside you.
monday.com · Oct 30“The AI workspace for people and agents”Before: “People and agents working as one team”
ClickUp · November, testing“All apps, in one superapp. Every AI, in one Brain.”Also in rotation: “Work like there are 100 of you”

ClickUp's October headline held all 30 nights of the study. monday.com's is its second rewrite of the month, live since October 29. Since the study closed, ClickUp has been testing new headlines; none has won yet.

Also repositioned, and held

  • Basecamp, October 17: from “The refreshingly straightforward project management system that’s rock-solid and easy to use” to “Manage projects, coordinate teams, and master your company with Basecamp.”
  • ActiveCampaign, October 25: from “Cut 13 hours of marketing busywork each week with autonomous marketing” to “Run the marketing you never had time for.”

Some tested, then reverted

Not every move holds. Twilio swapped “The platform for conversations in the AI era” for “Reaching a business shouldn’t be a nightmare” on October 23 and put the original back on November 5, just past the two weeks the study allows a test. Across the panel, 16 changes were reverted within two weeks and 57 brands alternated between two homepages; those are counted apart from every figure here. We did not make these moves case studies, because within the study's window each brand ended where it started. A study is a window in time: these brands will keep moving after it closed, and some of these tests may yet become the new message.

Final thoughts · What to do about it

Keep an eye on the market without being distracted

Not every change on a competitor's homepage deserves a response. The ones that rewrite the headline or redraw who they sell to do. The job is to catch those early, without chasing every edit.

01

Find the right balance

A homepage carries a lot of noise: tests, banners, small edits that come and go. But with a median of 7 days between real changes, a competitor you check once a quarter may already have eroded your position by the time you look.

02

Watch the hero section first

The headline and the opening lines are where repositioning shows up. A change there is worth a same-day look; a changed footer is not.

03

Separate tests from decisions

19% of brands were running live tests. A one-night difference is usually an experiment. A change that holds is a decision, and the one to respond to.

04

Re-check your own position when they move

When a competitor moves onto your ground, the question is not what they said. It is whether your message still sounds like nobody else.

See the moves that matter. Skip the noise.

SmokeLadder reads your competitors' homepages every night, sets aside tests, rotations and cosmetic edits, and tells you when one makes a real move onto your ground. It's the same capture method behind this study.

Free, no credit card.
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Cite as

SmokeLadder (November 2026). Shifting Landscapes: The Positioning and Messaging Volatility Study. How often 300 software brands changed their homepage positioning and messaging in 30 nights. https://smokeladder.com/research/

Questions

The study, in answers

How often do software companies change their homepage messaging?

Constantly. In SmokeLadder's Positioning and Messaging Volatility Study, 64% of 300 software brands made a lasting change to their homepage messaging in 30 nights (October 6 to November 5, 2026), and 19 repositioned outright. Brands that changed more than once changed every 7 days at the median, and about one in four brands changed something in a typical week.

How often do companies change their homepage headline?

In 30 nights, 17% of 300 software brands (52) rewrote their homepage headline or the opening of their hero section, about 13 brands a week. 19 of those brands repositioned outright, rewriting the page title, description or section headings too.

Which software categories change their messaging the most?

Security. 80% of security brands made a lasting messaging change in 30 nights. Content 68%, Project Management 62%, Marketing 60%, Sales 60%, Communication 52%.

Do market leaders change their messaging less than challengers?

No. 66% of well-known name brands made a lasting messaging change in the study, against 62% of challengers. Name brands were also nearly twice as likely to be running live homepage tests (26% against 13%).

How common are homepage A/B tests among software brands?

Common. 19% of the 300 brands (57) served alternating versions of their homepage during the study, switching 126 times in all. The study counts these separately and never as messaging changes.

Is this just campaigns and seasonal noise?

No. Event and campaign takeovers (6), rotating blog feeds, cosmetic edits, A/B tests and changes that were later reverted were all counted apart. A change had to hold for two consecutive nights and add text the brand had never shown before. The figures are what remains.

How can I track when competitors change their messaging?

SmokeLadder tracks competitor homepages for changes and tells you when a competitor rewrites its headline or repositions, separating real changes from tests and rotations, then scores what the change means for your own positioning. It is the same capture method this study used.

Methodology

Built to track signal over noise

The study tests SmokeLadder's own claim, that competitors move faster than anyone can watch by hand. To support accuracy we focus on real strategic changes.

The panel
300 homepages, fixed for the study: six software categories (Marketing, Sales, Project Management, Communication, Security, Content), 50 brands each. 145 are well-known name brands and 155 are challengers, screened from 425 candidates for pages a browser can read.
The window
The capture began on September 13. This report counts the 30 nights from October 6 to November 5, 2026: the first full month with every rule below in place, including the check that tells a rotating blog or news feed from a rewrite, added on October 5. The earlier nights are used only as history, so a version a brand showed in September is not counted as new in October.
The capture
Every night at 10:00 UTC. Each homepage was read three times, six seconds apart, and only text present in all three readings was kept, so carousels, rotating testimonials and typing animations drop out. Cookie banners, consent text and legal links were removed. 1% of captures were blocked or empty and were treated as missing, never as unchanged.
What counts as a change
A new version had to appear on two consecutive readable nights, and had to say something the brand had never shown before. A return to a version from the previous 14 days was an A/B test or rollback, counted separately and never as a change.
How deep
Each change was given a tier. Cosmetic: only digits, case, punctuation or three words or fewer. Copy edit: anything else below the headline. Hero shift: the headline or the first 30 words of the hero section substantially rewritten. Repositioning: a hero shift where the page title, description or section headings changed as well. Tiers were calibrated against 60 changes labeled one by one.
Counted apart
Event and campaign takeovers of the headline (6), blog and news feeds rotating (13), cosmetic edits (61), reverted changes (16) and A/B switches (126) are all excluded from the headline figures.
Content feeds
From October 5 each capture marks blog, news and event lists, so a feed rotating to new posts is set aside rather than counted as a rewrite (13 such updates).
The look-back
One Internet Archive capture per brand per month for the 12 months before the study, compared on page title, description and headline only. 275 brands had two or more archived months. A headline change counts only if the new headline held the following month and was not a return to one from the three months before.

What this study does not show

  • Homepages only, in English, in six software categories. Other categories, other pages and other markets may move faster or slower.
  • Thirty nights is a short window. The panel stays fixed so the same brands can be read again at 90 and 180 days.
The 300 brands in the panel

Marketing

ActiveCampaign, AdWave, Ahrefs, Attentive, Audience Genomics, Bitly, Bloomreach, Brandbassador, Braze, Brevo, Buffer, Case Study Buddy, ConvertFlow, DashClicks, Deeto, Demandbase, eClincher, HighLevel, Hootsuite, Hotjar, HubSpot, HypeAuditor, Iconosquare, Ideally, Influitive, iSpot.tv, Iterable, Klaviyo, Later, Leadfeeder, Mailchimp, MNTN, Moz, Mutiny, Omnisend, Optimizely, Pathmatics, Pixis, Planable, Rebrandly, Semrush, Sendoso, Similarweb, Sprout Social, StackAdapt, Testimonial.to, UserTesting, Vibe, Yotpo, Zuberance

Sales

11x, Amplemarket, Apollo, Artisan, Atrium, Attio, Aviso, Avoma, B2B Rocket, BoostUp, Chili Piper, CIENCE, Clari, Clay, Clientjoy, Cognism, Consensus, Copper, Demostack, Dux-Soup, Ebsta, Gong, Guideflow, Highspot, Humantic AI, Hunter, Instantly, Jiminny, Lead411, LeadIQ, lemlist, Lusha, Method CRM, Nutshell, Outreach, People.ai, Pipedrive, Qualified, RB2B, Regie.ai, Reprise, Saleo, Salesloft, SalesRabbit, Seamless.AI, Skej, Smartlead, Tourial, Unify, Vidyard

Project Management

Accelo, Aha!, Airtable, Asana, Basecamp, Businessmap, Celoxis, ClickUp, Coda, Dart, Fibery, Float, Flowlu, Freedcamp, GanttPRO, Hive, Kantata, Leantime, Linear, MeisterTask, monday.com, Moovila, Motion, Nifty, Notion, OpenProject, Paymo, Pipefy, Plane, Planview, Productboard, ProjectManager, ProofHub, Quire, Rocketlane, Scoro, Shortcut, Smartsheet, Sunsama, Taiga, Taskade, TeamGantt, Teamhood, Teamwork.com, Todoist, Trello, Workstreams.ai, Wrike, ZenHub, Zenkit

Communication

Aircall, Airmeet, BigMarker, Circle, Demio, Dialpad, Discord, Element, Fathom, Fireflies.ai, Five9, Flock, Front, Genesys, Goldcast, Google Workspace, GoTo Webinar, Grain, Granola, Happeo, Igloo, Jostle, Krisp, Lark, Livestorm, LumApps, Mattermost, Mighty Networks, Missive, Nextiva, Notta, Otter.ai, Poppulo, Powell Software, Pumble, Read AI, RingCentral, Rocket.Chat, Sembly AI, Simpplr, Slack, Staffbase, Superhuman, Tactiq, tl;dv, Twilio, Unily, Whereby, Workvivo, Zoom

Security

1Password, Abnormal Security, Arctic Wolf, Blumira, Chainguard, Check Point, Cloudflare, CrowdStrike, CyberArk, Cyera, Darktrace, Dashlane, Delinea, Exabeam, Expel, Fortinet, Hunters, Huntress, Island, JumpCloud, Kandji, Keeper Security, KnowBe4, LastPass, Malwarebytes, Material Security, Mimecast, Netskope, NordLayer, Okta, Palo Alto Networks, Panther, Qualys, Rapid7, Recorded Future, Red Canary, SailPoint, Securonix, SentinelOne, Snyk, Sumo Logic, Tailscale, Tenable, Thoropass, Torq, Trend Micro, Vanta, Wiz, WorkOS, Zscaler

Content

Acast, Alitu, Auphonic, Be.Live, Beautiful.ai, beehiiv, BOFU AI, Builder.io, Buzzsprout, CapCut, Cincopa, Clearscope, Clipchamp, Contentstack, Copy.ai, Descript, Ecamm, ElevenLabs, Ghost, HeyGen, Higgsfield, Hygraph, Hypotenuse AI, InVideo, JW Player, Kapwing, Kleo, Loom, Murf AI, Opus Clip, Pepper Content, Peppertype.ai, Pika, Podbean, Prismic, Runway, Rytr, Sanity, Screencastify, SlidesAI, Storyblok, Substack, Synthesia, Tella, Transistor, Vimeo, Wistia, WordPress.com, Writer, Writesonic

Know when a competitor makes an important move.

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